Rewarding members is always in the control of the loyalty program operator and will align with the program strategy. The function of OneTap Loyalty® technology is to alert the loyalty program to a member transaction within the ecosystem. As active member scan rates increase, so does the engagement with the member, the opportunity to communicate and first party data insights.
Loyalty goes both ways! Showing members that they are valued, and rewarding them even if they are having a forgetful day, can increase member engagement from an ‘occasional user’ to the next loyal program advocate. The member receives an instant alert to notify them that they have been recognised – the best way to surprise and delight!
OneTap Loyalty® can integrate with any loyalty technology system. It’s function is to replicate the loyalty card scan and when member makes a payment. Like an online transaction, cards are tokenised only. OneTap Loyalty® is not a B2C card linking program showcasing merchant offers and cash backs.
The technology replicates the action already underway with a loyalty card scan. OneTap Loyalty® will maintain the same reward structure that is in place, but with the added bonus of first party data insights and program activity information in real-time.
OneTap Loyalty® does not access member data. It is an API driven connection to Visa, Mastercard and eftpos that alerts the loyalty program to a member activity in store or online. The member data is held against the member profile in the loyalty program technology system.
OneTap Loyalty® can integrate with any loyalty technology system. It’s function is to replicate the loyalty card scan and when member makes a payment. Like an online transaction, cards are tokenised only. OneTap Loyalty® is not a B2C card linking program showcasing merchant offers and cash backs.